Looking at the human factor
THE HIDDEN SIDE OF EVERYDAY LIFE AT THE CORE OF OUR MISSION
There are many ways of telling a story through a photograph. There are still photos, which concentrate perceptions and emotions in a unique shot. There are photo galleries, where multiple shots take the spectator into a more detailed and complex description of the event. There are audio slideshows, where image and sound merge to give life to each other – the most innovative, original and powerful way of using pictures and voices.
No matter what the chosen format is, an identical attitude, rigour and powerful creativity underlie all challenges Rino Pucci Studio chooses to take on, both for editorial publications and corporate customers. The studio is based in London and was founded by Rino Pucci, an Italian photojournalist: English and Italian sensitivities and cultures blend in, shaping a personal and innovative way of creating stories. The main interest of Rino Pucci Studio rests on the human side of everyday experiences, focussing thus on the extra-ordinary details of often ordinary people and stories, chasing after the unusual and the hidden, creating a final production that is unexpected and mightly creative.